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10 Commandments for Millennial Marketing
With 1.3 trillion dollars of annual buying power, millennials are now the driving force behind our economy. If you own your own business, successfully reaching and getting a response from this...
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Rock Your Back-to-School Sales and Marketing [Infographic]
Back-to-School season brings a swirl of excitement and stress amongst children and parents alike. It also brings about massive amounts of spending — money that will go to your business if you...
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5 Signs You Need to Update Your Reusable Email Template
There’s no doubt about it. Creating a reusable email template saves you time. But do you ever feel like your reusable template is starting to get stale? You want your emails to have a consistent look...
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3 Retail Marketing Ideas to Get Ahead of the Competition
When you’re competing with 3.8 million retail establishments, your business needs to stand out with a smart retail marketing strategy. It isn’t enough to have a great product. If you’re not cutting...
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How to Make Your Art Event a Success With Email Marketing [Infographic]
Arts marketing may sound like an oxymoron, but it’s absolutely essential to the success of your organization. You put endless time and energy into your event. There’s nothing worse than having your...
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3 Simple Steps to Reach a New Audience for Your Art
It’s not easy for an artist to get their name out there. The idea of being a marketer often clashes directly with how artists view themselves, and sometimes gets mislabeled as “selling out.” Despite...
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How to Boost Your Brand Identity With Instagram
Imagine a casual Instagrammer who wants to be thought of as adventurous. They post photos of themselves traveling to exotic locations, trying foreign foods, and living a life that seems extraordinary....
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5 Tactics to Create a Profitable Small Business
You need your small business to bring in money reliably. But your customers are inconsistent and getting them in the door seems more like luck than science. How can you turn things around to create a...
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10 Eye-Opening Email Marketing Stats You Need to Know
With limited marketing dollars in your small business budget, you want to make sure you’re spending your money and time effectively. You’ve likely heard anecdotes about small businesses that use email...
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How to Increase Revenue for Your Small Business
Passion pushed you to start your small business, but now you find your profits aren’t what you’d like. To keep your business open, you need to increase revenue — which is easier said than done, isn’t...
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5 Reasons Why Repeat Customers Are Better Than New Customers [Infographic]
When your business needs to increase revenue, where is the first place you look? If you’re like many businesses, you focus the bulk of your time and budget on acquiring new customers. While new...
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5 of the Best Marketing Strategies You Haven’t Tried Yet
You’re no stranger to marketing your business. You know that getting new customers in the door is essential to increase revenue. But lately, your results have plateaued and you aren’t growing as fast...
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The 5 Steps of Successful Email Marketing [Infographic]
If you’re a small business owner, free time is not a luxury you can enjoy often. When every minute matters, wasting time creating an email that doesn’t help your business can hold you back. You can’t...
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5 Things You Need to Look for in an Email Service Provider
You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send...
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How to Write an Effective Holiday Marketing Email
Almost $1 Trillion dollars are projected to be spent during the 2017 holiday season. Trillion. With a T. If your business isn’t taking advantage of the holiday season by sending out holiday-themed...
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